Apply Now
In today’s rapidly evolving business environment, data plays an increasingly important role in how organisations operate, compete and make strategic decisions. With the growing adoption of artificial intelligence (AI) and digital technologies, businesses are finding new ways to interpret information, identify opportunities and respond to changing market needs.
To explore this evolving relationship between data, technology and business strategy, Jumeira University is organising a guest lecture titled “From Data to Decisions: How Intelligence Drives Business Success” on 17 November 2026, from 12:00 PM to 2:00 PM.
The session will be led by Dr. Alaa Ahmad, Director – Machine Sens IoT, Dubai Silicon Oasis, Dubai, who will share insights into how business data intelligence supports informed decision-making and contributes to organisational success.
Connecting data intelligence with business decisions
The lecture will examine how organisations use business data intelligence to understand information, assess opportunities and make better-informed decisions. It will also explore the growing role of AI in business processes and how technology adoption is changing the way organisations approach challenges and plan for growth.
A key focus of the session will be the connection between technological capabilities and critical thinking. While data and AI can provide valuable insights, interpreting information, evaluating different perspectives and applying sound judgement remain essential to effective decision-making.
Drawing on real examples from the UAE, the session will connect these concepts with business practices and developments in the regional market, helping students understand how data intelligence is applied in professional settings.
Relevant insights for business and IT students
The guest lecture will bring together perspectives from business and information technology, making it relevant to students from both disciplines.
For BBA students, the session will offer insights into how data intelligence and AI inform business strategy, organisational decisions and management practices. For BSc IT students, it will highlight the role of technology in supporting business operations and translating data into useful insights.
By connecting these perspectives, the lecture aims to broaden students’ understanding of how business knowledge, technological awareness and critical thinking work together in today’s professional environment.
Event details
Topic: From Data to Decisions: How Intelligence Drives Business Success
Guest Speaker: Dr. Alaa Ahmad
Director: Machine Sens IoT, Dubai Silicon Oasis, Dubai
Date: 17 November 2026
Time: 12:00 PM – 2:00 PM
Audience: BBA and BSc IT Students
Through this guest lecture, Jumeira University continues to provide students with opportunities to engage with industry perspectives and understand the practical applications of emerging technologies across business and information technology.
