The AI-Powered Analyst: Turning Data into Better Decisions

By Jumeria University

In today’s business environment, organisations rely on data to understand performance, identify opportunities and make informed decisions. But turning large amounts of information into meaningful insights requires more than simply collecting data. It requires the ability to analyse information effectively and understand how it can support better business decisions.

To help students explore these skills, Jumeira University is hosting an insightful workshop, “The AI-Powered Analyst: Turning Data into Better Decisions.”

The session will be led by Ms. Reham Salman, Senior Business Analyst at KPMG Middle East, Dubai, UAE, who will share practical insights into how data can be analysed and applied in a business context.

What will students learn?
The workshop will give students an opportunity to understand how analysts work with data to support decision-making. Key areas covered will include:

  • Turning raw data into meaningful insights – understanding how information can be interpreted to identify useful findings.
    Analysing
  • information effectively – exploring approaches to examining data and drawing relevant conclusions.
  • Applying data to business decisions – understanding how data-driven insights can contribute to more informed business choices.

With insights from an experienced industry professional, the workshop will give students a closer look at how analytical thinking and data are applied in the workplace.

Workshop details

  • Date: Wednesday, 14 October 2026
  • Time: 11:00 AM – 1:00 PM
  • Venue: JU Auditorium
  • Speaker: Ms. Reham Salman, Senior Business Analyst, KPMG Middle East, Dubai, UAE

The workshop is an opportunity for students to strengthen their understanding of data-driven decision-making and gain insights from an experienced business analyst working in the industry.

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