Bachelor of Business Administration with Concentration in Business Analytics
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Duration
4 Years
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Credit
120
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Language
English
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Accredited by
CAA
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Study mode
Full Time
Program Description
The Bachelor of Business Administration (BBA) program with a concentration in Business Analytics offers a cutting-edge education that combines foundational business principles with advanced analytical expertise. Aligned with today’s data-driven business trends, the curriculum spans core areas of business management courses while focusing on data analysis, statistical modeling, and predictive insights. Students will gain proficiency in data visualization, business intelligence tools, database management, and decision-making analytics, mastering skills to transform raw data into actionable strategies. With an emphasis on critical thinking and technological innovation, the program prepares graduates to excel in fast-paced, data-centric environments. Upon completion, students are ready for careers as data analysts, business intelligence specialists, or operations analysts, with pathways to certifications like CAP (Certified Analytics Professional). This concentration develops adaptable, tech-savvy professionals poised to enhance organizational performance in a global, digital economy.

Graduate Attributes
Building Knowledge and Understanding:
- Preparing excellent scientific cadres in knowledge, understanding, and analysis of the sources of Islamic heritage, its characteristics, and their effects.
- Building the capacity for scientific research according to modern tools and methods.
Building interactive personality and societal values:
- Refine the student’s skills to combine authenticity and modernity in dealing with contemporary issues and developments and serving society effectively and with motivation.
Building self-skills:
- Developing personal skills to deal with life positively.
Building Professional Skills:
- Preparing scientific competencies polished by professional ethics, and equipped with all modern means of communication to meet the needs of society and the labor market.
Program objectives and learning outcomes
- PLO 1: Demonstrate comprehension of business management concepts, principles, and theories.
- PLO 2: Apply analytical and critical thinking skills to solve business problems.
- PLO 3: Analyze business issues and identify emerging technological solutions for ethical business decision-making.
- PLO 4: Employ collaborative skills in team settings to achieve synergistic outcomes.
- PLO 5: Examine global business trends and practices.
- PLO 6: Evaluate business scenarios for sustainability.
- PLO 7: Communicate persuasive, coherent arguments through written and oral methods for addressing diverse groups.
- PLO 8: Develop entrepreneurial and innovative approaches for business opportunities.
- PLO 9: Formulate and Implement solutions to various business issues in their relevant specializations.
Program Courses
Eligibility Criteria
- High School Qualification:
- Students must hold a high school certificate from the UAE Ministry of Education (MOE) or an equivalent recognized qualification.
- Non-MOE curricula students must meet equivalency standards as set by the UAE Ministry of Education.
- Language Proficiency:
- For MOE Curricula:
- Students applying for programs taught in English must have achieved a minimum score of 80% in the English course in high school.
- For MOE Curricula:
- For Non-MOE Curricula:
- English proficiency is required only if the student’s teaching language in high school was not English.
- Accepted English proficiency tests:
- JU placement test
- TOEFL: 500 or equivalent.
- IELTS: 5.0 or equivalent.
- Conditional Admission:
- Students failing to meet language or academic requirements will be admitted conditionally and must:
- Complete preparatory or remedial courses within the first semester.
- Pass required competency tests during the conditional period.
- Students failing to meet language or academic requirements will be admitted conditionally and must:
Tuition Fees
Amount | Tuition |
---|---|
AED 49,500/= per year | First Year Tuition |
AED 49,500/= per year | Second, Third, and Fourth Year Tution |
Amount | Fees |
---|---|
AED 1,500/= (a one-time fee / non-refundable) | Admission Fee |
AED 750/= (charged every semester / non-refundable) | Student Service Fee |
AED 750/= (charged every semester / non-refundable) | Learning and Development Fees |
AED 1,200 – 1,800/= (per semester) | Textbooks Fees |
*Tuition is based on 15 credits per semester. Tuition is subject to change.
*Tuition is paid for on a semester-by-semester basis. Easy payment plans are available.
Scholarship and Financial Support
Jumeirah University offers various scholarships as follows:
- Scholarships offered directly from the University
- Academic Achievement Scholarship.
- Scientific research Scholarship.
- Mujtamaee Scholarship.
- Family Scholarship.
- Early Admission scholarship.
Scholarships offered by the Partnerships:
- Research Scholarship.
- Participation Scholarship.
In addition to a group of other scholarships.
Details of each Scholarship are under review and will be announced shortly.
For more information, please contact the Enrollment Office Enrollment@ju.ac.ae
*Note: Applications are evaluated by the relevant committee and scholarships are approved for eligible students according to the terms and conditions.

Program Graduation, Attendance and Retention
Following data shows the Bachelor of Business Administration students graduation, attendance and retention data.
Graduates Count | Attendance % | Retention Rate % | |||
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Fall 2023 | Spring 2024 | Summer 2024 | Fall 2023 | Spring 2024 | AC 2023-2024 |
4 | 4 | 3 | 89% | 89% | 96.00 |
Career Prospects

Graduates of the BBA with a concentration in Business Analytics are equipped for dynamic roles leveraging their data expertise. They can excel as predictive modelers, forecasting trends to inform business strategies, or thrive as market research analysts, uncovering consumer insights to drive decisions.
Opportunities in supply chain analytics allow them to optimize logistics and efficiency, while expertise in business intelligence tools positions them as dashboard developers, crafting visual solutions for stakeholders. Their analytical prowess also suits roles in strategic planning, aligning data with long-term goals. With a global, tech-forward perspective, they can pursue consultancy positions, advising firms on data-driven growth, or specialize in emerging fields like AI-driven business solutions, ensuring competitiveness in an evolving marketplace.
Why choose UAE/Dubai for Higher Education
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Global Opportunity Hub
Dubai ranks 4th in the Global Future Opportunities Index 2024 and leads in 20 indicators of future readiness.
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Competitive Edge
UAE ranks 7th globally in IMD World Competitiveness Yearbook 2024 and 22nd in the Global Talent Competitiveness Index 2023.
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Cosmopolitan
Dubai is renowned as the world's most picturesque city at night, offering a vibrant international lifestyle.
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Innovation Hub
UAE excels in responding to change, supporting entrepreneurship, and long-term planning.
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Safe Haven
Dubai is among the top ten safest cities globally, attracting expats and digital nomads alike.
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Cultural Exchange
UAE hosts diverse cultural exchange programs, enhancing your global perspective and networking opportunities.