
{"id":2601,"date":"2026-11-12T07:49:46","date_gmt":"2026-11-12T07:49:46","guid":{"rendered":"https:\/\/ju.ac.ae\/?post_type=events&#038;p=2601"},"modified":"2026-11-12T09:17:27","modified_gmt":"2026-11-12T09:17:27","slug":"from-data-to-decisions-how-intelligence-drives-business-success","status":"publish","type":"events","link":"https:\/\/ju.ac.ae\/en\/events\/from-data-to-decisions-how-intelligence-drives-business-success\/","title":{"rendered":"From Data to Decisions: How Intelligence Drives Business Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#8217;s rapidly evolving business environment, data plays an increasingly important role in how organisations operate, compete and make strategic decisions. With the growing adoption of artificial intelligence (AI) and digital technologies, businesses are finding new ways to interpret information, identify opportunities and respond to changing market needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To explore this evolving relationship between data, technology and business strategy, Jumeira University is organising a guest lecture titled <\/span><b>\u201cFrom Data to Decisions: How Intelligence Drives Business Success\u201d<\/b><span style=\"font-weight: 400;\"> on <\/span><b>17 November 2026, from 12:00 PM to 2:00 PM<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The session will be led by <\/span><b>Dr. Alaa Ahmad, Director \u2013 Machine Sens IoT, Dubai Silicon Oasis, Dubai<\/b><span style=\"font-weight: 400;\">, who will share insights into how business data intelligence supports informed decision-making and contributes to organisational success.<\/span><\/p>\n<h3><b>Connecting data intelligence with business decisions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The lecture will examine how organisations use business data intelligence to understand information, assess opportunities and make better-informed decisions. It will also explore the growing role of AI in business processes and how technology adoption is changing the way organisations approach challenges and plan for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A key focus of the session will be the connection between technological capabilities and critical thinking. While data and AI can provide valuable insights, interpreting information, evaluating different perspectives and applying sound judgement remain essential to effective decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drawing on real examples from the UAE, the session will connect these concepts with business practices and developments in the regional market, helping students understand how data intelligence is applied in professional settings.<\/span><\/p>\n<h3><b>Relevant insights for business and IT students<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The guest lecture will bring together perspectives from business and information technology, making it relevant to students from both disciplines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For BBA students, the session will offer insights into how data intelligence and AI inform business strategy, organisational decisions and management practices. For BSc IT students, it will highlight the role of technology in supporting business operations and translating data into useful insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By connecting these perspectives, the lecture aims to broaden students&#8217; understanding of how business knowledge, technological awareness and critical thinking work together in today&#8217;s professional environment.<\/span><\/p>\n<h3><b>Event details<\/b><\/h3>\n<p><b>Topic:<\/b><span style=\"font-weight: 400;\"> From Data to Decisions: How Intelligence Drives Business Success<\/span><\/p>\n<p><b>Guest Speaker:<\/b><span style=\"font-weight: 400;\"> Dr. Alaa Ahmad<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Director<\/strong>: Machine Sens IoT, Dubai Silicon Oasis, Dubai<\/span><\/p>\n<p><b>Date:<\/b><span style=\"font-weight: 400;\"> 17 November 2026<\/span><\/p>\n<p><b>Time:<\/b><span style=\"font-weight: 400;\"> 12:00 PM \u2013 2:00 PM<\/span><\/p>\n<p><b>Audience:<\/b><span style=\"font-weight: 400;\"> BBA and BSc IT Students<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this guest lecture, Jumeira University continues to provide students with opportunities to engage with industry perspectives and understand the practical applications of emerging technologies across business and information technology.<\/span><\/p>\n","protected":false},"featured_media":2602,"menu_order":0,"template":"","format":"standard","meta":[],"categories":[26],"tags":[],"wp_pattern_category":[],"class_list":["post-2601","events","type-events","status-publish","format-standard","has-post-thumbnail","hentry","category-events","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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