Program Description

  • Course Name: Event Management
  • Degree Level: Bachelor of Business Administration
  • Study Mode: Full Time
  • Credit Hours: 120
  • Years: 4
  • Instruction Language: English
  • Accreditation Status: Accredited by the UAE Ministry of Higher Education
  • Study Plan: Please check the Link to view the comprehensive plan of the program

Jumeira University’s accredited Bachelor of Business Administration in Event Management equips students with the skills and knowledge necessary to manage and deliver events in various fields; including sports, culture, entertainment, government, festivals, meetings, conferences, exhibitions, trade shows, product launches and hospitality events. The curriculum covers the spectrum of sciences necessary to help students think creatively in the conceptualization, development and organization of events.

Program graduates will have learned diverse elements of event management including planning, budgeting, logistics and procurement, publicity and promotion, venue design, event launch, and risk management.

Career Prospects

Event Management is a multi-billion dollar industry that is growing rapidly, with conferences, meetings, trade shows and social events hosted regularly all over the world. The strong growth of the events management industry in the region has positioned the UAE as the event hub in the MENA region.

This program offers valuable internship opportunities, where students can work with industry professionals. They also have the opportunity to complete a capstone project in which they work with a faculty advisor to complete an event project.

Graduates will be prepared to work in business, government, service sector, destination marketing, sports venue operations, festivals, summits and community events.

Study Mode, Duration & Study Plan

The program is offered on a full time basis. The total number of required credits for this program is 120 credit hours. Students are expected to complete their degree in 4 years. The BBA in Event Management study plan is presented below: Link

Tuition, Fees, Scholarship and Financial Support

AED 45,000First Year Tuition
AED 54,000 per yearSecond, Third and Fourth Year Tuition

AED 1,500 (a one-time fee / non-refundable)Admission Fee
AED 750 (charged every semester/ non-refundable)Student Services Fee
AED 750 (charged every semester/ non-refundable)Learning and Development Fees
AED 1,200 – 1,800 (per semester)Textbooks Fees
Tuition is based on 15 credits per semester. Tuition is subject to change.

Tuition is paid for on a semester-by-semester basis. Easy payment plans are available.

Scholarship and Financial Support

Jumeira University offers a wide range of scholarship and financial support opportunities to its current and prospective students. For more information, contact the Enrollment Office or visit this Link.

Entry and Language Requirements

Secondary Education:

ο UAE Secondary School Certificate or equivalent

ο Score: At least 70% on Grade 12


ο English: All students must maintain the following requirements:

University Admission:

ο TOEFL: 500

ο IELTS: 5

ο EmSAT: 1100 – 1225

Program Admission:

ο TOEFL: 530

ο IELTS: 5.5

ο EmSAT: 1250 – 1375

How to Apply

Students can apply for the program either through the University’s Enrollment Office on campus or online using the following link.

Applications are accepted throughout the year. Students are, however, admitted only at the beginning of the fall and spring semesters.