Strategic Goals & Initiatives

The focus of the JU strategic direction is to create a solid approach for planning, quality, and continuous improvement to achieve the University’s vision, direction, and goals. This facilitates decision-making to enable the best allocation of resources to achieve University’s Vision and comply with the statutory requirement of the UAE Ministry of Higher Education and Scientific Research.
To realize its vision, mission, and values, JU has developed the following long-term strategic goals:

• To be a trusted University in the community;
• To be a distinguished University in the UAE with regional outlook.
• To be a proactive University in community engagement.

In order to achieve these strategic goals, JU has developed strategic priorities as outlined below:

• Enable Access to JU Experience.
• Lead Academic Excellence and Learning Achievements.
• Advance Research that Matters founded on Innovation.
• Valuing People and Creating High Performance Organization.
• Be a Stakeholders Focus University.
• Sustain Efficient Resources and Attractive Physical Environment.