Study Courses

The requirements for graduation with a Bachelor’s Degree in Business Administration at Jumeira University are completing 120 credit hours made up of three types of requirements including:

  • University Requirements Courses (30 Credit Hours)
  • College Requirements Courses (45 Credit Hours)
  • Concentration Requirements (45 Credit Hours)
1 University Requirements(30 Credits Hours): Credit Prerequisites
GE 101 Arabic Language Communication 1 2
GE 102 Arabic Language Communication 2 2 GE 101
GE 103 English Language Communication 1 4
GE 104 English Language Communication 2 4 GE 103
GE 105 Introduction to Information Technology (IT) 3
GE 130 Introduction to Psychology 3 English Proficiency Score
GE 131 Critical Thinking 3 English Proficiency Score
GE 141 Islamic Thought 3
GE 142 UAE Society 3 English Proficiency Score
GE 170 Natural Resources and Environment 3 English Proficiency Score
2 College Requirements(45 Credit Hours): Credit Prerequisites
BU 100 Business Mathematics 3
BU 101 Business Statistics 3 BU 100
BU 102 Principles of Management 3 Completion of 24 CH of GE requirements
BU 103 Principles of Marketing 3 Completion of 24 CH of GE requirements
BU 104 Principles of Accounting 3 Completion of 24 CH of GE requirements
BU 105 Microeconomics 3 Completion of 24 CH of GE requirements
BU 108 Management Information System (MIS) 3 Completion of 24 CH of GE requirements, GE 105
BU 201 Macroeconomics 3 BU 105
BU 203 Production & Operation Management 3 BU 102, BU 100, BU 101,Completion of 24 CH of GE
BU 204 Organizational Behaviour 3 BU 102, Completion of 24 CH of GE
BU 205 Business Ethics 3 BU 102, Completion of 24 CH of GE
BU 301 Business Finance 3 BU 100, BU 104, Completion of 24 CH of GE
BU 303 Business Law 3 BU 205
BU 401 International Business Environment 3 BU 303
BU 404 Business Policies 3 BU 301
3. Concentration Requirements (45 Credit Hours)
3.1 E-Management Concentration Credit Prerequisites
BAem 312 Fundamentals of E-Management 3 BU 102& BU108
BAem 313 Fundamentals of Enterprise Resource Planning 3 BU 108& BU204
BAem 314 Customer Relationship Management 3 BU 103& BU203
BAem 320 E-Marketing Practices 3 BU 103& BU108
BAem 324 E-Business Web Technologies 3 BAem 312,313,314
BAem 412 Principles of E-Commerce 3 BAem 324
BAem 414 Systems Analysis & Process Integrations 3 BU 108, BAem 312
BAem 416 Management of Data Networks 3 BU 108, Co-Req: BAem 414
BAem 420 Business Intelligence 3 BU 108, BAem 312
BAem 422 Knowledge Management 3 BAem 414
BAem 490 E-Management Project 6 complete 90 CH, BU 101
BAem 499 E-Management Internship 9 (Passed 105 CH), Passed BAem 490)
BAem 499 E-Management Internship 9 (Passed 105 CH), Passed BAem 490)
3.2 Events Management Concentration Credit Prerequisites
BAev 312 Introduction to Events Management 3 BU 102&103,203
BAev 313 Events Production and Design 3 BU 203
BAev 314 Events Operations and Logistics 3 Completion of 24 CH of GE requirements, BU 101&203
BAev 316 Event Publicity, Promotion & Sponsorship 3 BU 103
BAev 412 Events Risk Management 3 BU 203
BAev 414 Visual & Digital Fundamentals 3 BU 108,BAev 312
BAev 416 Event Sponsorship & Fundraising 3 BU 103,BAev 312
BAev 420 Sports Facilities and Events management 3 BAev 312, 314, Co-Req: BAev 422
BAev 422 Event Planning and Implementation 3 BU 301
BAev 424 Special events management 3 BAev 313, 314
BAev 490 Events Management Project 6 complete 90 CH, BU 101
BAev 499 Events Management Internship 9 (Passed 105 CH), Passed BAev 490)
3.3 Retail Management Concentration Credit Prerequisites
BAr 312 Principles of Retail Management 3 BU 102, BU 103
BAr 313 Consumer Behavior 3 BU 204
BAr 314 Retail Sales Promotion 3 Completion of 24 CH of GE requirements, BU 103
BAr 316 Retail Logistics 3 Completion of 24 CH of GE requirements,BU101,BU203
BAr 412 Retail Technology 3 BU 401, BAr 312
BAr 414 International Retailing 3 BU 401
BAr 416 Retail Direct Marketing 3 BU 103, BU 108, BU 203
BAr 420 Entrepreneurship & Small Business Management 3 All college BU 100&200 Level Req, BU 301,Bar 312
BAr 422 UAE Retail Market 3 BAr 412,414,416
BAr 424 Fashion Merchandising 3 BAr 313,316,416
BAr 490 Retail Management Project 6 All 90 CH, BU 101
BAr 499 Retail Management Internship 9 (Passed 105 CH), Passed BAem 490)
3.4 Islamic Banking and Finance Concentration Credit Prerequisites
BAi 312 Principles of Islamic Economics 3 Completion of all GE requirements, BU 201
BAi 313 Introduction to Islamic Banking and Finance 3 Completion of all GE requirements, BU 104
BAi314 Islamic Banking Operations 3 Completion of all GE requirements, BU 301
BAi 316 Islamic Accounting Standards 3 Completion of all GE requirements, BU301,303,BAi 313
BAi 414 Islamic Commercial and Investment Banking 3 Completion of all GE requirements, BU301,BAi 313
BAi 416 Islamic Bank Management 3 BAi 313
BAi 420 Islamic Financial Management 3 BU 301,BAi 412
BAi 422 Islamic Capital Market 3 BAi 313
BAi 424 Strategic Management for Islamic Financial Institutions 3 BAi412,BAi 414
BAi 490 Islamic Banking and Finance Project 6 All 90 CH, BU 101
BAi 499 Islamic Banking and Finance Internship 6 (Passed 105 CH), Passed BAem 490)