Bachelor of Business Administration in Event Management

1. Program Description

Jumeira University offers an accredited bachelor degree in Event Management designed to reflect the latest developments and professional trends. The program provides students with the skills and knowledge to manage and deliver key events ranging from sport events, cultural activities, and global summits to festivals, meetings, conferences, exhibitions, tradeshows, product launches, and corporate hospitality activities.

Program graduates will have learned diverse elements of event management including planning, budgeting, logistics and procurement, publicity and promotion, venue design, event launch, and risk management.

2. Career Prospects

Event Management is a multi-billion dollar industry, growing rapidly, with conferences, meetings, trade shows and social events hosted regularly all over the world. The strong growth of the event management industry in the region has positioned the UAE as the events hub not only in the Middle East but across the MENA region.

The program offers valuable on-the-job experience through internships, where students can work with industry professionals. They also have the opportunity to complete a capstone project in which they work with a faculty advisor to complete an event project.

Graduates will be prepared to work in business, government, service sector, destination marketing, sports venue operations, festivals, summits and community events.

3. Study Mode, Duration & Study Plan

The program is offered on a full time basis. The total number of required credits for this program is 120 credit hours. Students are expected to complete their degree in 4 years.

The BBA in Event Management study plan is presented below:

4. Tuition, Fees, Scholarship and Financial Support



First Year Tuition

AED 45,000

Second, Third and Fourth Year Tuition

AED 54,000 per year



Admission Fee

AED 1,500 (a one-time fee / non-refundable)

Student Services Fee

AED 750 (charged every semester/ non-refundable)

Learning and Development Fees

AED 750 (charged every semester/ non-refundable)

Textbooks Fees

AED 1,200 – 1,800 (per semester)

Tuition is based on 15 credits per semester. Tuition is subject to change.

Tuition is paid for on a semester-by-semester basis. Easy payment plans are available.

Scholarship and Financial Support

 At Jumeira University we offer a range of scholarships and financial support opportunities to prospective students. For more information, please contact the Enrollment Office or visit below :


5. Entry and Language Requirements

70% on the 12th Grade (UAE secondary school certificate) or equivalent. For other equivalent qualifications, please visit below :


Language Requirements

Instructional Language is English and students must obtain the following scores (or their equivalent) at the time of admission:

University Admission: TOEFL 500 or IELTS 5 or EmSAT between 1100 and 1225

Program Admission: TOEFL 527 or IELTS 5.5 or EmSAT between 1250 and 1375

6. How to Apply

Students can apply for the program either through the University’s Enrollment Office on campus or apply online using the following Link

Applications are accepted throughout the year. Students are, however, admitted only at the beginning of the fall and spring semesters.